About Us


The FamilyCare Health Leadership Team and Board of Directors include physicians, dentists, psychologists, financial strategists, and marketing specialists. The insight and oversight of these individuals help FamilyCare Health provide the best possible for its members.

Jeff Heatherington

Jeff Heatherington

President and CEO

Jeff Heatherington is the founder, president, and CEO of FamilyCare Health, a nonprofit organization coordinating health benefits for approximately 115,000 Medicaid and Medicare members in the Portland, Oregon tri-county area. He is recognized as a healthcare and business leader with an unwavering focus on innovative healthcare strategies, the health of the community, and the well-being of his employees. 

Since founding FamilyCare Health in 1984, Heatherington has led the organization to a number of milestones. FamilyCare Health was among the first Medicaid managed care organizations in Oregon and is now the oldest such organization. It was the first health plan in Oregon to integrate physical and mental health coverage into one standard plan and the first certified Coordinated Care Organization (CCO) in the tri-county area under Oregon’s Medicaid program, the Oregon Health Plan. The Oregonian has named FamilyCare Health as one of Oregon’s Top Workplaces each year since 2012.

Heatherington’s pioneering approaches include the P²ORT model, or “patient-provider oriented resource teams,” consisting of integrated, multidisciplinary teams that streamline service for patients and physicians. Recognizing that the relationship between family physicians and patients is essential to improving health outcomes, in 2013 FamilyCare Health began paying primary care physicians at commercial rates — an unprecedented move that reduced overall costs for the company. Heatherington and FamilyCare Health also give generously to nonprofits that support the health and well-being of local communities. To recognize his 30 years as president, FamilyCare Health created the Heatherington Foundation for Innovation and Education in Health Care in 2014.

Heatherington has served on many boards including the Oregon Health Council, the Oregon State Bar Disciplinary Board, the Oregon Symphony, and the American Osteopathic Foundation. He was the executive director of the Osteopathic Physicians and Surgeons of Oregon for 30 years and was one of the founders of The College of Osteopathic Medicine of the Pacific-Northwest in Lebanon, Oregon. 

Heatherington earned a Bachelor of Science in Political Science at Willamette University. He also holds an honorary degree from Western University of Health Sciences and a Distinguished Service Certificate from the American Osteopathic Association. He is a former international president of Delta Tau Delta Fraternity. 

William "Bill" Murray

William "Bill" Murray

Chief Operating Officer

Bill Murray is a seasoned healthcare executive with successes in a series of roles spanning regulatory, finance, and business management. As Chief Executive Officer of the North Bend Medical Center, he successfully led the conversion to electronic health records, repositioned the clinics for healthcare reform, and was awarded Oregon’s first ACO-Medicare Shared Savings Program contract with the Centers for Medicare and Medicaid Services. Prior his work with the North Bend Medical Center, Murray held the CEO position at Southwest Oregon IPA. In this position he was responsible for managing the physician-owned organization which contracted with the Oregon Health Plan and offered a Medicare Advantage Plan and a self-insured health plan. To address financial challenges, Murray restructured operations and contracts to create operating margins and long-term financial stability. While in this position, he played an active role in Oregon’s healthcare legislative process and was selected by the governor to help develop the coordinated care organization healthcare delivery model that is in effect today.

Prior to his leadership in the Oregon’s healthcare industry, Murray, a CPA, ran his own healthcare-focused financial accounting business and has held executive positions with financial institutions and in the high tech industry. He holds a business degree from the University of Oregon.

Oscar Clark

Oscar Clark

Vice President, Integrated Services

Oscar Clark brings leadership experience and an understanding of member and provider relations to this position. Clark’s career has included work with members and providers in physical health as well as behavioral health and addiction services. Prior to this position, Clark was the Director of Integrated Clinical Services for FamilyCare Health. He is also on the Board of Directors for Lion’s Vision Gift, a local non-profit and eye bank. Clark received his Masters in Social Work from Portland State University. He is a graduate of the Stanford Executive Program at the Stanford University Graduate School. Clark joined FamilyCare Health in 2006.

Cheri Pfannes

Cheri Pfannes

Vice President, Corporate Compliance and Quality

Cheri Pfannes brings over 37 years of experience in healthcare quality, compliance, and hospital operations to her role. Prior to joining FamilyCare Health, Pfannes worked for Kaiser Permanente. She has extensive expertise in process improvement, clinical quality, and regulatory compliance. Pfannes studied at Portland State University and holds certifications in Health Care Compliance and Health Care Quality. 

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