Contact Us
skip navigation

Our Leadership Team

Jeff Heatherington — President and CEO

Photo of Jeff Heatherington, President and CEO

Since 1984, when Jeff and two physicians sketched out the organization’s business plan on a paper napkin at a Portland restaurant, Jeff has served as president of FamilyCare. Under his direction, FamilyCare demonstrates a laser-like focus on streamlining business operations and putting medical decisions in the hands of providers and patients.

Jeff is a renowned healthcare leader in Oregon and the United States. As a board member for Pomona, California’s Western University of Health Sciences, he facilitated bringing Western University’s College of Osteopathic Medicine to Lebanon, Oregon. Jeff is the founder and former chairman of the Coalition for a Healthy Oregon where he is a current board member. Jeff is also on the board of directors for the Oregon Better Health Initiative. As an active member of the American Osteopathic Association, Jeff served in a number of national posts, notably as president of the AOA’s Committee of State Executive Directors. In addition, Jeff is a visiting professor in Health Policy Administration at McMasters University in Hamilton, Ontario, Canada.

Jeff earned a Bachelor of Science degree in Political Science at Willamette University. Honors and awards include a Doctor of Humane Letters from Western University and a Distinguished Service Certificate from the American Osteopathic Association. He is a valued member of the Distinguished Service Chapter of Delta Tau Delta fraternity.


William "Bill" Murray — Chief Operating Officer

Photo of William

Bill is a seasoned healthcare executive with successes in a series of roles spanning regulatory, finance and business management. As chief executive officer of the North Bend Medical Center, he successfully led the conversion to electronic health records, repositioned the clinics for healthcare reform, and was awarded Oregon’s first ACO-Medicare Shared Savings Program contract with the Centers for Medicare and Medicaid Services. Prior to that, Bill held the CEO role at Southwest Oregon IPA. He was responsible for managing the physician-owned organization, which contracts with the Oregon Health Plan and offers a Medicare Advantage Plan and a self-insured health plan. To turn around financial losses, Bill restructured operations and contracts to create operating margins and long-term financial stability. While in this position, he was active in the state’s healthcare legislative process and was selected by the governor to help develop the coordinated care organization healthcare delivery model in effect today.

Bill, a CPA, ran his own healthcare-focused financial accounting business and has held executive positions with financial institutions and in the high tech industry. He holds a business degree from the University of Oregon.


Greg Martenson — Vice President of Finance

Photo of Greg Martenson, Vice President of Finance

Greg brings corporate level experience and successes in strategic planning, business development and finance to FamilyCare’s executive team, along with a strong entrepreneurial spirit. Over the course of his career, he has founded a healthcare company and a strategic advisory firm. His background in healthcare strategy and finance includes positions with both providers and payers as well as in health science. He played a major role in helping grow Managed Health Network from a $16 million company to $60 million enterprise and facilitating a successful sale to Foundation Health. At an Arizona health insurance start-up, he raised millions in venture capital and playing a key role in the acquisition of another insurance company. At Health Choice, a Medicaid HMO, he cut the medical loss ratio significantly by improving utilization management procedures and renegotiating provider contracts. Greg served as the COO/CFO at a body donor organization in Phoenix, where he increased net margin an average of 40% a year over a seven year period.

Greg holds a Masters in Business Administration from California State University-Long Beach and a Bachelor’s in accounting from St. Bonaventure University in Western New York.


Resa Bradeen, MD — Medical Director

Photo of Resa Bradeen, MD, Assistant Medical Director A board certified pediatrician, Resa heads up FamilyCare’s medical oversight efforts.  She honed her skills and expertise in improving quality health outcomes for children through direct patient care and as medical director for Children’s Health Alliance (CHA) where she was instrumental in leading practice-based quality improvement and healthcare transformation initiatives through the Portland area.

Early in her career, Resa worked with the Center for Medically Fragile Children at Providence Health Systems as the medical director where she provided strategic direction on quality improvement processes. Resa earned her medical degree from the University of Louisville School of Medicine, Louisville, Kentucky, and completed her residency at Oregon Health Sciences University.


Tricia Peters — Vice President of Human Resources

Photo of Tricia Peters, Human Resources Director

Tricia brings executive-level experience in human resources and healthcare to her position as FamilyCare’s Human Resources Director. Tricia is responsible for the comprehensive array of Human Resource accountabilities, in addition to being a valued member of the executive team.   Tricia has a strong background in healthcare, including key leadership roles at Kaiser Permanente Northwest.   She holds expertise in labor relations, organizational effectiveness and employee relations.  Her operations experience includes positions in inner-city trauma centers, academic teaching institutions, and community hospitals.   Tricia holds a Bachelor of Science in Nursing from California State University, Chico with public health certification.  Additionally, she has completed advanced leadership education at the University of North Carolina.


Cheri Pfannes — Compliance Officer

Photo of Cheri Pfannes, Compliance Officer

Cheri is responsible for oversight of the corporate compliance program, which ensures that the Board of Directors, management, and employees are in compliance with rules and regulations and achieving all objectives of an effective compliance program.

Cheri has more than 35 years experience in health care quality, compliance, and safety, notably at Kaiser Permanente. There she was responsible for ensuring successful outcomes for routine and unannounced visits, audits, and assessments by regulatory agencies and accreditation bodies, including The Joint Commission, Oregon Safety and Health Administration, and the Department of Environmental Quality.

Cheri studied at Portland State University and completed certifications in both Healthcare Quality and Healthcare Environmental Management.


H3818_WEB_00248 CMS Pending